Hi I’m James, a Product & UX Strategist
I identify strategic opportunities in both B2B and B2C businesses, designing considered and intelligent solutions to experiential and operational problems and leading teams to deliver exceptional products and services.
With over 10 years in commerce delivering exciting product strategies, efficient ERP commerce tools and high-converting customer-facing experiences I tackle every challenge with ambition and enthusiasm.
Work
Expanding THG Ingenuity’s Commercial Capabilities
SaaS | Fulfilment | Compliance | Product Management
2022-2024At THG Ingenuity, the platform behind some of the world’s biggest beauty and nutrition brands, I worked with the Solutions, Product, and Strategy teams to launch key new commerce features that enabled client brands to enter new markets and provide industry-leading services to their customers.
Omnichannel Shopping Transformation for Matalan
E-Commerce | Omnichannel Retail | Client Management
2022-2023Discovery, solution design and delivery of a digital transformation for a £1.1bn retail brand.
Over 12 months, we transformed the Matalan online and in-store shopping experience.
I led and delivered multiple industry-leading commerce features across fulfilment, product merchandising and the omnichannel customer shopping experience.
Leading Customer-First Product Development & UX at Cult Beauty
E-Commerce | UX Leadership | Product Management
2017-2022At Cult Beauty I established the UX function in the business and co-piloted change to a product-led way of working.
My role evolved into product management, responsible for delivering our proprietary back-office platform and owning the storefront roadmap. I also represented Tech and Customer Experience to the senior management team and drove the strategy behind our Tech roadmap.
Delivering Value at Feelunique through UX & Product Ownership
E-Commerce | UX Strategy | CRO | Marketing
2015-2017At Feelunique I co-founded the UX team with the Heads of Design and Engineering, delivering multiple high-value projects as well as changing the way the business approached and delivered new features.
Transforming the Digital Strategy of Europe’s leading Tool Retailer
E-Commerce | Retail | Marketing
2014-2015I brought UX design and content strategy in-house at FFX.
Working with the CTO, COO and Merchandising Director we delivered the highest-grossing annual product showcase event to date, a revitalised e-com storefront with huge improvements to key performance metrics, and a digital content and marketing strategy that brought in multiple £ms annually.
About me
Based out of a tranquil converted farm cottage in Argyll & Bute Scotland, I can usually be found tearing apart and rebuilding cars in my self-built garage, hiking the hills with my dogs or tackling another overambitious construction project.
Nothing gets me more excited than building something new, so I always have multiple side projects keeping me busy.
I bring passion, enthusiasm and an innate problem-solving ability to everything I work on and always champion friends and colleagues, pushing them to achieve their maximum potential.
